Etude House Lucid Darling Fantastic Rouge Review

This is one of my most favorite lipsticks I have bought so far--I'm on a pink craze (straight out of my salmon craze) which is why I bought this in pink. This is Etude House's Lucidarling Fantastic Rouge.
They have 10 colors all in all, I really want to try #1 and #4, the latter is allegedly their bestseller.

What the box says:

Makeup Line promotes LED (Light Emitting Diode) color, radiance and clarity to makeup expression.

Lipstick formulated with LED Pixel Pigment for brilliant expression and shine.

 Here's how the packaging looks like:

I'm not really feeling the brown-ness of it all, but the real test for me is definitely the color pay-off and whether its long-lasting. The tip is slanted, which I prefer than pointy ones. I got the #5 shade which looks like a dupe of the Gaga lippie.

Plus I swatched this on my hand. The top is the Lucidarling while the bottom was my former go-to pink lipstick from Maybelline Color Sensational Moisture Extreme which I reviewed here.

And now on my lips:

It's a matte pink and contains no shimmers, which I definitely go for.
Color pay-off is great but not that long-lasting. I wore this to a party and after drinking anything I have to swipe the color back on again.

Etude House LUCIDarling Fantastic Rouge is priced at Php478.00.